Qatar BMW launch event
We were lucky enough to be commissioned to create 4 bespoke sporting human statues for the launch of the latest BMW in Qatar and fly out to Doha to perform at the launch event.
Our in-house costume designers worked alongside our client in the middle east to establish the feeling and creativity behind our brief to ensure that our 4 human statues truely represented the brand as well as the advertising/marketing drive.
We created 4 sporting human statues (1 boxer, 1 tennis player, 1 golfer and 1 weight lifter) to personify not only BMW as a brand but also the ideals of driving such a high class car. .
The boxing human statue represented agression and fight to be the best.
The tennis player represents class and refinement.
The golfer represents the everyday business client
The weightlifter represents strength and power.
Our client in Qatar was thrilled with the results.